
an interdisciplinary team working in product design, fine wood craft, interiors, design research, and creative strategy.
We believe • • •
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design
is a process that results in a more thoughtful world. It should be driven by goals and tempered by parameters.
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craft
is core to physical design considerations. Knowledge of materials and how to work with them are a huge part of our physical world.
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products
can be made with environmentally conscious values. Each one uses and impacts our resources. We strive to make more sustainable choices through our work every day.
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humans
are often a forgotten resource in the creation of products. We do our best to keep fabrication in-house at JOHI for ethics, safety, and participation in our local and domestic economies.
Humans of JOHI
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Raja Badr-El-Din
Creative Director and Co-Founder.
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After tinkering with wood furniture throughout his childhood, Raja quickly pursued the field of product design. He has designed & managed consumer tech applications for a few noble causes. Yet, he has continued to be drawn to the making of physical products. So when not designing, Raja is an avid craftsman. He leads our fabrication operations, implementing as much Lean practice as he can. Raja often works under the guiding words, "Less is more."
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Nicole Gardner
Industrial Designer & Craftsman.
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Nicole is a lifelong lover of getting her hands dirty in the name of marrying form to function. An affinity for architecture early in scholastic life resulted in Nicole entering an Industrial Design program in higher education. Her signature process is her most valuable asset as a designer – she wields it to create objects with meaning and with the preservation of planetary health always in mind.
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Holly Badr-El-Din (Jachowski)
President and Co-Founder.
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With an interest in curating experiences, Holly often seeks to balance imagination, organization, and presentation. She comes from a background managing strategic branding projects for nonprofits, small businesses, and commercial entities in the Hawai'i & California markets. Also a developing interior design professional, she is constantly finding inspiration for the future of JOHI.
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Hannah Eugster
Creative Marketing and Content Producer.
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Hannah is a photographer and videographer with a passion for the environment. After a few years traveling and creating, Hannah decided to pursue a career in content creation and marketing with an emphasis on how crucial it is for us to put sustainability at the forefront of our policies and actions. Their goal is to craft and share beautiful stories, helping others tell their stories. Through visual storytelling, Hannah hopes to make an impact on society while also helping other like-minded companies, like JOHI, do the same.

A Commitment We Believe In
We've pledged 1% of all sales to support nonprofit sustainability initiatives. We started our business in Hāli‘imaile, Hawai‘i and have been based in Santa Cruz, California since 2020. Our environments from mauka to makai have always been an important part of our lives. This commitment is just one way we choose to give back.
Blog posts
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How It's Made – Best Seller – SIMPLE STOOL
Our Simple Stools have been a studio favorite for two years now! They have evolved along the way and just keep getting better. Long overdue, we are excited to share...
How It's Made – Best Seller – SIMPLE STOOL
Our Simple Stools have been a studio favorite for two years now! They have evolved along the way and just keep getting better. Long overdue, we are excited to share...
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Crafted in San Francisco Meets Crafted in Santa...
One aspect of life at JOHI that we never tire of is meeting fellow artisans. We share many experiences and motivations, especially in the effort of honing our crafts.
Crafted in San Francisco Meets Crafted in Santa...
One aspect of life at JOHI that we never tire of is meeting fellow artisans. We share many experiences and motivations, especially in the effort of honing our crafts.
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Summer '22 Most Exciting Builds
Though each of these started out as custom orders, they have since become part of our permanent collection. We love them that much!
Summer '22 Most Exciting Builds
Though each of these started out as custom orders, they have since become part of our permanent collection. We love them that much!